I'm Glenn and I watch AI replace my own company.
That is why I know fairly precisely what it will do to yours.
Why this exists
Why I do this
I run Beacon, a company that takes work off other companies. Admin, follow-up, customer support. People doing that work, spread across several countries.
Over the past three years I have watched AI take over, one by one, tasks I used to hire someone for. Not in theory. In my own numbers.
Meanwhile other owners ask me almost weekly the same question: where do I start? They read along, they see things move, and they have no idea what it means in practice for a thirty-person company in Roeselare.
There is more. Europe is falling behind. Not because we are less smart, but because the companies that carry the economy, the SMEs, do not get to it. That is a problem you solve company by company, not with a subsidy file.
Simulacrum is my answer to that.
You can do two things with that. Pretend it is not happening. Or make sure you stand on the right side of the change.
Career
What I did before
Accor
Operations Manager, five years. Keeping hotels running. Learned how processes break when nobody writes them down.
BAVET
Group Digital & Process Manager. Digital transformation and process optimisation for a high-volume group.
HUSWELL
Director of Guest Experience. Operations for a portfolio of holiday homes and hotels across Belgium. Built the playbook, ran the teams.
Outpost & Conduit (YC W24)
COO. Through Beacon, set up support infrastructure for a US tech startup and a hospitality group in South-East Asia.
I did not come from tech. I have an operations background. That is exactly why I know automation rarely dies on the technology.
How we work
How I work
I do every audit myself.
No junior consultant, no template. I sit at the table.
European models, European infrastructure.
We run on Mistral. Your data stays in Europe.
Your data stays yours.
Always exportable, in a readable format. Even if you leave.
90-day guarantee.
If it does not work against the criteria we set together up front, you get your first 90 days of monthly fees back.